Betta World For Bettas - September 2026 Updates
September has been a busy month! We’ve been working on several efforts to improve fish welfare, including launching a new campaign, continuing our advocacy in New York City, and creating new ways for our community to take action for fish.
Announcing the End Betta Cups Campaign
Betta World For Bettas has launched End Betta Cups, a campaign focused on ending the display of betta fish in small plastic cups at major U.S. pet retailers.
We are calling on Petco, PetSmart, Pet Supplies Plus, and Pet Supermarket to publish a plan by March 2027 outlining how they will end betta cup displays across their stores, either by transitioning to heated, filtered, tank-based holding systems or ending the sale of betta fish.
Take Action for End Betta Cups
There are several ways you can take action to support End Betta Cups, with more opportunities to get involved coming soon:
Sign the Petition
Add your name to the petition asking major pet retailers to publish a plan by March 2027 to end betta cup displays across their stores.
Submit Photos
Help document concerning betta fish cup conditions you see at major pet retailers.
Deliver or Mail a Letter
Download and sign our End Betta Cups letter. Bring it to a local store and ask that it be shared with store management and corporate leadership, or mail it directly to a corporate office.
Updates on Proposed Legislation to Ban Fish as Prizes in NYC (Intro 963)
Support is growing for NYC Council Intro 963, a proposal to ban the use of fish as prizes across New York City.
If you live in NYC, visit our website to learn more and use our email tool to contact your Council Member.
Fish Rescue Spotlight: Bay Area Betta Project
Our Fish Rescue Spotlight this month is Bay Area Betta Project, a rescue based in San Jose, California. Learn about how the rescue got started, the challenges of rescuing and rehoming betta fish, and ways you can support their work.
End Betta Cups Stickers Available in Zeffy Store
We’ve added new End Betta Cups stickers to our Zeffy store! The designs feature the campaign icon and a QR code linking to the End Betta Cups landing page.
Purchasing and sharing these stickers helps spread the campaign and support our work.
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