September has been a busy month! We’ve been working on several efforts to improve fish welfare, including launching a new campaign, continuing our advocacy in New York City, and creating new ways for our community to take action for fish. Announcing the End Betta Cups Campaign Betta World For Bettas has launched End Betta Cups, a campaign focused on ending the display of betta fish in small plastic cups at major U.S. pet retailers. We are calling on Petco, PetSmart, Pet Suppl

By Conner Tighe Social media has transformed the way people see betta fish, and the plastic cups that once blended into the background on pet-store shelves are becoming impossible to ignore. The cup is small enough to hold in one hand. Inside, a betta fish drifts beneath a plastic lid, its fins folded close to its body. The water may be cloudy. Uneaten food may have collected at the bottom. A handwritten price is often the only thing separating this living animal from any oth

This month, we’re featuring Bay Area Betta Project, a betta fish rescue based in San Jose, California. 1. Tell us about your rescue From the moment I began my fishkeeping hobby, I was horrified by all the misinformation, abuse, and neglect I saw by owners and pet stores. I began rescuing guppies, goldfish, cories, and every fish I could get surrendered to me. When I got my first bettas, I fell in love with their unique colors and personalities, and found them to be one of the