Betta World For Bettas
About Us
Betta World For Bettas is a 501(c)(3) nonprofit dedicated to improving the welfare of betta fish through education and advocacy. We raise awareness about harmful practices in the pet industry, advocate for humane treatment, and empower individuals to create meaningful change in their communities.
Our Values
Momentum
We believe small steps build progress toward lasting changes in fish welfare.​​
​Empowerment
We give people the tools, knowledge, and confidence to make informed, humane choices.
Accountability
We hold corporations and individuals to humane standards.
Education
We use knowledge and science to change perceptions and improve animal care.
Creativity
We use innovation and creativity to foster emotional connections and inspire change.
Collaboration
We amplify our impact by working together.
Our Team
Ariel Heinicke
Founder and Executive Director
Isabel Fife-Cook
Board Member
Britt Menhart
Secretary
Sarai Garcia
Treasurer
Simone Stevens
Advisor