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About Us

Betta World For Bettas is a 501(c)(3) nonprofit dedicated to improving the welfare of betta fish through education and advocacy. We raise awareness about harmful practices in the pet industry, advocate for humane treatment, and empower individuals to create meaningful change in their communities.

Our Values

Momentum

We believe small steps build progress toward lasting changes in fish welfare.​​

 

​Empowerment

We give people the tools, knowledge, and confidence to make informed, humane choices.

 

Accountability

We hold corporations and individuals to humane standards.

 

Education

We use knowledge and science to change perceptions and improve animal care.

 

Creativity 

We use innovation and creativity to foster emotional connections and inspire change.

 

Collaboration

We amplify our impact by working together.

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Our Board

Ariel Heinicke

Simone Stevens

Secretary

Sarai Garcia

Treasurer

Isabel Fife-Cook

Board Member

Ariel Heinicke Betta World For Bettas.jpg

Founder and Executive Director

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DALL·E 2025-01-10 07.23.44 - A minimalist betta fish silhouette in shades of purple, blue,
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