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BETTA CUPS

END

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Betta fish in Petco cup

Our Ask

We're asking Petco, PetSmart,

Pet Supplies Plus, and Pet Supermarket to publish a plan by March 2027 outlining how they will end betta cups across their stores, either by:​​​

  • Transitioning to heated, filtered, tank-based holding systems, or

  • Ending the sale of betta fish.

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End Betta Cups Week
October 18-24, 2026

Post a photo, video, or message about betta cups using #EndBettaCups and call on major pet retailers to end betta cup displays.

Take Action

Ask retailers to publish a plan by March 2027

Print and share the flyer

Deliver a letter in person or mail it to corporate

Send an email to major pet retailers

Why End Betta Cups?

Small, unfiltered cups allow waste to build up quickly and make it difficult to keep conditions stable, increasing the risk of stress, illness, and death.

Gallery of Cup Conditions

Photos from Petco, PetSmart, Pet Supplies Plus, and Pet Supermarket show concerning cup conditions across multiple stores.

 

Share your photos to help show how widespread this problem is.

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Open Letter on Betta Cups

Veterinarians, scientists, and animal welfare professionals have signed an open letter raising concerns about betta cup displays.

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Alternatives Exist

Better methods of displaying betta fish already exist, and major retailers have the resources to explore them.

End Betta Cups is a campaign organized by Betta World For Bettas. Sign up for our newsletter for campaign updates.

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